Map the Resistance Before It Costs You
Walk In With Data, Not Hypotheses
Protect Your Client Retention
Map the Resistance Before It Costs You Walk In With Data, Not Hypotheses Protect Your Client Retention
Your Clients’ AI Spend is Stalling. Here’s Where.
AIRE is a behavioral diagnostic that shows AI transformation consultants exactly where employee resistance is concentrated — and what to do about it.
Delivered in under five weeks. Executive report, department-level heat map, and 90-day intervention roadmap.
See If AIRE Fits Your Next Engagement
30-minute conversation. No pitch - just a look at your current engagement and whether AIRE is the right diagnostic.
Built for AI transformation consultants whose clients have done the upskilling and tool deployment — and are still seeing uneven adoption.
You’re the right fit if:
You’re mid-engagement with a mid-market or enterprise client, and adoption is inconsistent across departments or roles
Your client has spent on AI tools and training — and is asking why utilization numbers aren’t moving
You have the technology and governance side handled, but the people side keeps producing surprises
You want to show clients a prioritized intervention roadmap, not just a gap analysis
PARTNER NOTE
Consultancies deploying AIRE across client portfolios: AIRE is designed to scale. Ask about partner deployment options.
Map the Resistance Before It Costs You
AIRE surfaces which areas of the organization aren’t ready to engage with AI tools after upskilling spend - before your client asks why adoption numbers aren’t moving.
Walk in With Data, Not Hypotheses
A department-level heat map and 90-day prioritized intervention roadmap give you something to show your client - not a gap analysis, a plan.
Protect Your Client Retention
Uneven adoption is one of the biggest reasons AI transformation engagements underdeliver. AIRE gives you the diagnostic layer that traditional change management playbooks don’t have.
INTRODUCING AIRE
Converting even 10% of non-adopters moves the ROI needle. AIRE shows you exactly where they are and why they’re stuck.
Your clients are already spending on AI tools, upskilling, and your services. The question isn’t whether they’ve invested — it’s whether that investment is working. AIRE tells you where it isn’t, and where a targeted intervention will have the highest leverage. That’s the difference between a client who churns and a client who renews.
BEFORE AIRE
You’re running change management playbooks on a psychological problem. More training, more communication, more mandates — and your client’s adoption numbers still don’t move. You can’t tell your client why, and you can’t tell them what to do differently.
AFTER AIRE
You have a department-level heat map showing where resistance is concentrated, which barriers are active, and a prioritized intervention roadmap tied to specific behaviors — not generic best practices. You walk into your next client review with data, not hypotheses.
AI transformation consultants rely on traditional change management to handle the people side. AIRE gives you something those playbooks don’t: a behavioral diagnostic grounded in psychological science that surfaces the specific reasons employees aren’t engaging — and what will actually move them.
HOW IT WORKS
AIRE measures what most AI readiness assessments miss.
AI Readiness & Enablement (AIRE) is a diagnostic framework that makes adaptive capacity visible, measurable, and actionable. Where other assessments measure technical readiness — infrastructure, skills gaps, tool deployment — AIRE surfaces the psychological and organizational conditions that determine whether adoption actually happens.
Built on validated psychological constructs and informed by clinical assessment methodology, AIRE identifies which barriers are active, where they're concentrated, and what to do about them.
DIAGNOSE
Run the AIRE diagnostic across your client’s organization - mixed methods assessment surfaces the specific psychological barriers active by level and department. Delivered in under 5 weeks.
MAP
Receive a department-level adaptive capacity heat map, executive ready narrative report, and a 90-day intervention roadmap prioritized by leverage - showing exactly where to focus to move the most non-adopters.
RESULT
You walk into your next client review with data, a clear story, and a plan. Your client sees ROI on their AI investment moving. You protect the engagement - and the renewal.
Built on validated psychological constructs. Informed by clinical assessment methodology.
Why consultants trust the science behind AIRE
AIRE was built by Dr. Wendy Rasmussen, a psychologist who has spent her career studying behavior change — not a consultant who added a “people layer” to a tech framework. AIRE is built on validated psychological constructs and informed by clinical assessment methodology. That means the barriers it surfaces are real, measurable, and tied to interventions that actually change behavior.
AIRE is currently in pilot with a select group of AI transformation consultancies. Pilot partners receive full diagnostic deployment, direct access to Dr. Rasmussen, and priority input into the product roadmap — at a significantly reduced rate. If you’re mid-engagement and seeing uneven adoption, now is the time to run the diagnostic.
HOW WE WORK TOGETHER
Your clients are spending on AI tools, upskilling programs, and transformation services. When adoption stalls, that spend doesn't compound — it evaporates. AIRE costs less than one week of stalled ROI on a mid-market AI rollout. No retainer required to start.
Two ways in, depending on where you are.
ADVISORY
Power Hour - $350
Have a specific situation you need to think through?
One focused session with Dr. Rasmussen. You bring the challenge — a specific client situation, a resistance pattern you can’t explain, a decision you need a second opinion on. You leave with a clear, behaviorally-grounded next step.
No ongoing commitment. Book when you need it.
Walk away with a clear next step, not a framework to sit through.
ORGANIZATIONAL DIAGNOSTIC
AIRE
Not sure where your client’s adoption is breaking down?
Run the AIRE diagnostic. Full mixed-methods assessment, department-level heat map, executive report, and 90-day prioritized intervention roadmap — delivered in under five weeks.
Pilot pricing currently available.
30-minute conversation. No pitch — just a look at your current engagement and whether AIRE is the right diagnostic.
Founder, Alpenglow Insights
Every role I've held has been about the same fundamental challenge: diagnosing why people resist change, building systems to meet them where they are, and measuring whether it works.
In the Navy, I became the psychologist commanders called when units were struggling. I conducted organizational assessments in high-stress operational environments — diagnosing what was going wrong beneath the surface and closing every engagement with actionable recommendations to executive leadership. The problems were rarely what people assumed they were.
That pattern followed me into the civilian world. After years in clinical practice and leadership roles in digital health, I kept seeing organizations invest heavily in change — new technology, new processes, new expectations — without understanding whether their people were in a position to absorb any of it.
When AI transformation accelerated, the pattern became urgent. Organizations are spending millions on tools and training while their workforces are navigating genuine uncertainty — about their roles, their competence, their futures. Some of the hesitation looks like resistance. Most of it isn’t. And the consultants responsible for driving adoption have no way to tell the difference.
That's why I built AIRE.
I'm also an MBA candidate at UC Berkeley's Haas School of Business — which gave me the business language and strategic framework to turn what I was seeing clinically into something organizations could actually act on. AIRE reflects both halves of my background — grounded in over 40 years of behavioral science on how people respond to organizational change, and built for the boardroom in how it communicates.
I built Alpenglow Insights because I couldn’t ignore what I was seeing: the world is moving forward at an accelerated pace, and too many people are at risk of being left behind — not because they can’t adapt, but because no one is measuring what’s actually in the way.
Dr. Wendy Rasmussen
ABOUT