Dr. Wendy Rasmussen
ALPENGLOW INSIGHTS, LLC
Alpenglow: the moment when light strikes mountaintops, illuminating what was hidden in shadow. In the startup world, flashes of insight can be equally revealing. At Alpenglow Insights, we create these clarity-bringing moments for your business.
Startups need more than just business advice—they need a holistic approach. As a therapist-turned-MBA with military and digital health experience, I combine psychological insights with business acumen to help executives navigate startup challenges. My diverse background equips me to address the full spectrum of startup needs, from team dynamics to market strategy, illuminating previously obscured opportunities.
For Organizations
Strategy + performance
In the fast-paced startup world, clear strategy and compelling value propositions are essential for survival and growth. We help clarify your strengths, align your team, and articulate your market value, turning challenges into opportunities for breakthrough success and sustainable competitive advantage.
| Problem | Deliverable |
|---|---|
| Lack of Strategic Direction | Craft executable business/clinical strategies; survey market landscape for opportunities |
| Unclear Market Position | Distill unique value propositions; articulate key differentiators |
| Low Impact Messaging | Create compelling narratives bridging clinical/technical knowledge with marketing needs |
| Siloed teams hindering Collaboration | Foster cross-functional understanding through tailored alignment sessions |
| Misaligned Organizational Culture | Uncover authentic drivers and create actionable mission/values through focused workshops |
For Founders
executive performance
Startup leadership requires mental resilience and strategic thinking. As a clinical psychologist with military leadership experience, I offer a unique perspective on executive performance. I quickly uncover root issues, even when not obvious, and craft clear solutions. My approach combines psychological techniques to enhance your mental agility with business acumen to refine your strategies. Whether you're dealing with team dynamics, critical decisions, or burnout, I help you identify core problems and implement effective solutions. Partner with me to lead with clarity, confidence, and sustained high performance in your startup journey.
services offered
Executive Resilience Assessment and Action Plan
A personalized report identifying strengths and areas for improvement in mental resilience, with tailored strategies for enhancement.
Leadership Effectiveness Audit
An in-depth analysis of leadership style, impact, and areas for growth, with actionable recommendations.
Team Dynamics Optimization Plan
A comprehensive strategy to improve team cohesion, communication, and performance based on psychological principles.
Burnout Prevention and Recovery Roadmap
A personalized plan to identify burnout risks, implement preventive measures, and strategies for recovery if needed.
Resilience-Building Workshops
Group sessions designed to enhance the entire leadership team's mental resilience and performance under pressure.
Work-Life Integration Strategies
Personalized advising on maintaining high performance while achieving personal fulfillment and avoiding burnout.
Leadership Communication Enhancement
Coaching on effective communication strategies, particularly for motivating teams and managing stakeholders during uncertain times.
For Healthcare Orgs
CLINiCAL LEADERSHIP
My Clinical Leadership services bridge clinical expertise with business strategy, crucial for successful digital health innovations. I ensure your solution is innovative, clinically sound, and aligned with market demands. By understanding the needs of key stakeholders—patients, providers, and payers—I help position your product for rapid adoption and sustainable growth in the healthcare market.
| Problem | Solution |
|---|---|
| Missing or misaligned clinical strategy | Develop a comprehensive, integrated strategy that aligns clinical, business, and product objectives with market demands, ensuring your digital health solution resonates with stakeholders and meets real-world healthcare needs. |
| Lack of clinical expertise in product development | Provide ongoing expert guidance on clinical aspects of product development and iteration. |
| Uncertainty in selecting clinical vendors | Conduct thorough assessments of potential clinical technology or service vendors. |
| Challenges in building a clinical team | Deliver a comprehensive hiring package including job descriptions, interview guides, hiring scorecards to reduce bias, and org charts. |
| Ineffective care measurement | Design and implement a customized measurement-based care framework. |
Insight Catalyst
Meet Dr. Wendy
My career is a testament to the power of versatility and continuous exploration. From booking tours for bands to travel writing, and from clinical psychology to military service, this rich background forms the foundation of my unique approach to clinical and business strategy.
My journey of career pivots isn't just a series of changes – it's the essence of my strength and the source of my deep empathy for founders, creators, and innovators. I intimately understand the challenges of charting new territories and the resilience required to bring visions to life.
My fascination with performance psychology, kindled by my adventures in endurance sports, now informs my craft of nurturing high-performing executives and teams in the dynamic world of digital health. I'm energized by working closely with high performers, helping them push boundaries and achieve their fullest potential. I artfully blend this interest with my clinical background and current MBA studies at UC Berkeley Haas, crafting insights that bridge the realms of personal growth, team dynamics, and business strategy.
My work is a careful blend of art and science – a craft honed through years of diverse experiences and continuous learning. I approach each engagement with the precision of a scientist and the empathy of a therapist, creating tailored solutions that resonate deeply with the founders and creators I serve.
When not immersed in my craft of consulting or MBA studies, you'll find me embracing the Colorado outdoors, where the challenges of nature mirror the resilience I champion in the professional world.
